Partful has received £5 million in funding to automate its 3D aftersales SaaS platform for the manufacturing industry.
The platform gives users access to interactive 3D models that ‘explode’ to reveal each product’s individual components – making it easier for the customers and dealers of original equipment manufacturers (OEMs) to identify and order the components they need, and access the work instructions needed to fit them.
The investment into the Manchester scaleup – which topped our FactoryTech 50 ranking this year – has been led by Northern Gritstone, with participation from Par Equity and US-based Blumberg Capital.
The investment will propel the automation of Partful’s platform.
With the introduction of automation, OEMs are being empowered to take complete control of this process. The ability to self-serve means that users can simply upload their data – CAD files, Bill of Materials as well as their own tribal knowledge – to create a parts catalog fit for aftersales purposes.
“Developing the next iteration of our platform is an important step in helping OEMs to overcome these challenges,” said Sam Burgess, CEO and co-founder.
“Having the backing of Northern Gritstone, Par Equity and Blumberg Capital is vital and we are thrilled to have their backing as we help OEMs support customers, eradicate costly order errors and maximise revenues.”
Duncan Johnson, CEO of Northern Gritstone, said: “Northern Gritstone is delighted to support Partful. This growing Manchester-based tech company has already won large OEM customers thanks to its technology and is set to create more jobs in its North of England team.”
Tom Croy, investment director at Par Equity, said: “At Par Equity, we’re passionate about backing innovative businesses capable of transforming entire industries — and Partful is a perfect example.
“Manchester is a key hub for innovation and an area where Par Equity continues to expand its presence, so we’re thrilled to partner once again with Northern Gritstone to support this Manchester-based business.
“Having initially invested in 2021, with a follow-on in 2023, we remain committed to backing Partful as they continue to lead the way in aftersales technology. With the launch of Partful 2.0, we’re excited to see its growing impact across the market in years to come.”
Since its initial seed funding investment round in January 2022, Partful has secured a total sum of £11.2m. The business counts Maeving, Lear, Kolpak, Triangle Tube & Ideal Heating and Allett Mowers among its customer base.
Kolpak to transform aftersales operations with 3D parts catalogue