A Manchester-based data-driven sales coaching platform has been bought by a US firm for an undisclosed sum.

Founded in 2019 by Kate Lewis, e4enable has worked with businesses across the UK, Europe and North America including NCC Group, Apogee and UX insights company UserZoom.

The Altrincham-headquartered firm has been acquired by Philadelphia-based Richardson Sales Performance, a global leader in sales training and performance improvement.

The acquisition comes in the same week that two other Manchester firms – AppLearn and Membr – were bought by American firms in undisclosed deals.

Digital Adoption Platform (DAP) vendor AppLearn was snapped up by Nexthink while gym software firm Membr was bought by Xplor Technologies.

Kate Lewis, CEO and co-founder of e4enable, said: “We are thrilled to join Richardson to power our next phase of growth.  Richardson’s brand and customers are the most impressive in the industry and we see a great opportunity to add immediate impact to their solutions.

“The last four-and-a-half years have been the ride of my life.  To those who’ve supported us and joined us for the ride, I thank you from the bottom of my heart.  Here’s to the next step in our journey with Richardson Sales Performance.”

The company’s groundbreaking technology seamlessly connects to any sales enablement platform and data set to empower sales teams to understand precisely where to focus their time, resources, and efforts for maximum performance return.

In 2022 e4enable secured backing from five experienced technology investors including former AppSense chairman Charles Sharland and founder of Pareto Law, Jonathan Fitchew.

Investment boost to see sales coaching platform triple headcount

They were joined by former Avecto CEO Tony Bolland and experienced fundraiser and technology M&A adviser, Chris Lewis.

Existing investor and experienced CFO Rachel Cunliffe also furthered her investment in the business and now sits on the advisory panel.

John Elsey, president and CEO of Richardson, said: “At Richardson, we are focused on driving tangible business results for our customers.

“Adding e4enable’s capabilities and technology will allow us to deliver actionable insights to our customers on the performance of all of their revenue enablement initiatives.

“Furthermore, it will allow us to direct them to real-time capability gaps affecting their business metrics and then deliver targeted skill interventions to accelerate field excellence and growth.”

This transaction was supported by Richardson’s financial sponsor, Truelink, which was launched in 2022 by Todd Golditch and Luke Myers to target companies in the industrials and tech-enabled services sectors.

The firm’s senior team brings decades of experience to their portfolio company partners, an extensive history of creating value together and well-established strategies to improve processes, fuel growth, and enhance earnings.

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