Manchester City FC has extended its sponsorship deal with Chinese technology, content and services company, BNN.
The club originally started working with the firm in 2015, and the agreement will now incorporate the development of coaching programmes.
As City look to expand in the East, the deal will also offer competitions through the Xinhua News mobile app, and provide ‘money-can’t-buy’ VIP experiences for Chinese football fans.
Damian Willoughby, senior VP of partnerships at City Football Group, said: “The club already has a strong and growing presence in China and this partnership will help us amplify our activity in the country even further.”
BNN’s operating partner NewNet will now set up four football clinics in China, in partnership with Manchester City.
The team has one of the largest social media followings in China of any international club, with more than eight million followers on Sina Weibo, the Chinese microblogging website.