AIM-listed SaaS firm Dotdigital Group has seen its share price rise by 6% in the first half an hour of trading today after reporting a strong year of growth and profitability as it continues to scale globally and invest heavily in innovation.
For the year ended 30th June 2025, the London-based company delivered revenue of £83.9 million, up 6% from the previous year, with profitability slightly ahead of market expectations.
Adjusted EBITDA rose by 10% to £26.8m, while adjusted profit before tax increased by 13% to £19m.
The business, which is behind an AI-powered customer experience and data platform, finished the year with a cash balance of £36.2m, following the $20m initial payment for its June acquisition of Social Snowball.
A final dividend of 1.21p per share has been proposed – up from 1.10p the previous year.
Dotdigital achieved growth in every region, with international revenues now representing a third of the group total.
New global clients also include Science in Sport, KFC, the QCA, New York Botanical Gardens, The Royal National Ballet, FujiFilm, The Body Shop and BBC Children in Need.
The acquisition of Social Snowball has added influencer, affiliate and referral marketing functionality to the platform, building on its strong presence within the Shopify ecosystem and creating immediate cross-sell opportunities.
“We are pleased to report another year of profitable growth alongside meaningful progress on our platform strategy,” said Dotdigital chief executive, Milan Patel.
“New customer wins were complemented by consistently high retention and expansion within our existing base, underscoring the strategic value clients place on our platform as the foundation of their digital marketing strategy.
“Customers are consolidating around fewer, more capable systems and demanding clear returns; we are meeting that need. With advances in AI, data and mobile messaging, the addition of Social Snowball and the integration of Fresh Relevance, our CXDP is broader and more valuable than ever.
“With market conditions improving, our pipeline is healthy, our balance sheet is strong and our partner network continues to expand.
“We enter the new financial year focused on disciplined execution: expanding usage, growing internationally and delivering innovation that drives measurable outcomes for our customers.”
The now-26-year-old company provides cross-channel marketing automation technology to marketing professionals.
It supports more than 4,000 brands across 150 countries and is headquartered in London with offices in Manchester, Southampton, New York, Melbourne, Sydney, Singapore, Tokyo, Warsaw and Cape Town.
During the year, the business also strengthened its executive leadership, appointing Tom Mullan as CFO and initiating the creation of a new chief revenue officer role.