Posted on August 7, 2019 by staff

London-based user research firm EnjoyHQ raises $2m


London-headquartered user research firm EnjoyHQ has secured a $2m seed funding round, it has announced.

The funding will be used to deliver a platform which it hopes will improve large scale user research.

The firm, previously named NomNom, allows user researches and UX specialists to conduct research as a team and centralise the resulting data.

Founded in 2015 by CEO Sofia Quintero, it hopes to become the single research platform for developers.

“The ability to share insights easily — to tell better stories about your findings and share insights and patterns based on user feedback — is what really distinguishes EnjoyHQ as a platform for product teams,” she said.

“Every product team is looking for a single source of truth for this incredibly valuable data, but what’s also always been missing is a way for UX researchers to effectively communicate insights across the entire organization and connect the dots between previous findings. EnjoyHQ enables them to map their customer understanding in a visual way.”

The EnjoyHQ platform ingests data from popular SaaS tools typically used by product team, including Delighted, Drift, Intercom, and Salesforce.

“If you believe that software is eating the world, it’s more important than ever to listen to customers and ensure that product and UX teams are learning from customers faster,” added Rodrigo Martinez,Venture Partner at Point Nine Capital.

“EnjoyHQ recognized how much faster some organizations are at translating user feedback into insights, and built a platform that unlocks capabilities for any UX or product team with millions of users to scale the understanding of user feedback by streamlining the analysis of research data and the communication of insights.”