Posted on October 18, 2019 by staff

London 3D eCommerce firm secures €1m seed funding


London 3D specialist Threedium has secured €1m in seed funding to enhance its SaaS platform

The firm specialises in providing light-weight 3D solutions, allowing its users to create mobile-optimised 3D configurators, 3D web visualisations and AR mobile campaigns without the use of an app.

Founded in 2017, the firm has built traction in the UK with clients including Sainsburys, Douglas, Johnson & Johnson and Mercedes by making their online product display more life-like.

With offices in London, Belgrade and Cologne, the company has also extended its 3D product view into AR campaigns

Its services currently cover brands and agencies in the UK, Spain, Italy, Israel, Greece and the Benelux.

In September it created a 3D viewer for the relaunch of Johnson’s Baby Shampoo, which it claims generated a 15 per cent click-thru rate (CTR) on-site, against typical norms in the category of less than 1 per cent.

It also saw results with Sainsbury’s 3D Skin Care Carousel, which features products from L’Oréal, Unilever, Beiersdorf .

“Before we started Threedium, everyone felt that 3D technology was expensive, slow-to-load and hard to implement,” said Mike Charalambous, CEO of Threedium.

“Threedium have disproved this by providing 3D solutions across large and small sized companies and creating activations across ecommerce sites, and retailers and through ad exchange platforms. Our mission is to continue our approach in democratising 3D web technologies for all brands, agencies or individuals”,

Lode Groosman, CCO added:“On average 3D display increases conversion rates by 1.3x, doubles the amount of time users spend on-site, enhances Click-Thru Rates by 300% and drops product returns by 18 per cent.”

The round was led by High-Tech Grunderfonds (HTGF) with participation from Kinisis Investment (KI), Sandhutch Ltd. and George Zarifis. Ian Hutchinson, ex-Global Director of Reckitt Benckiser (RBplc) is acting as the company’s Head of Brand Partnerships.