Leeds United has announced a new partnership with North Defence, a firm founded by fan Oliver North.
North Defence, based in Luxembourg and West Yorkshire, specialises in the supply of light mobility vehicles to the military.
As the official defence partner of the club for the 2026-27 Premier League season, North Defence branding will be featured prominently around Elland Road on home matchdays, including on the big screen and LED boards, ensuring visibility to all supporters visiting the stadium.
“It’s a genuine pleasure to partner with the club that I’ve supported and cheered on at Elland Road since the mid-nineties,” said Oliver North.
“Many of our team of tradespeople, engineers and office workers have also been supporting Leeds through the highs and lows of the past three decades, so it’s personal to many of us.
“Under Leeds’ ownership, it is so clear to see their ambition and desire to partner with global brands whilst honouring and supporting local companies contributing locally too – especially through manufacturing – which many in Yorkshire see as a backbone for providing jobs and skills.
“The partnership is therefore a perfect one, and we look forward to marching on together into the new season.”
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Phil Hardman, partnerships director at Leeds, added: “We are excited to welcome North Defence on board as an official partner for the upcoming 2026/27 Premier League campaign, having previously worked with us as a bronze business partner during the last season.
“It will be great to continue strengthening our relationship with everyone at North Defence, and we look forward to supporting them and helping them to build their brand where possible over the next year.”