MediaTech

Manchester-based digital media business KOMI Group has reported a 45% year-on-year increase in annual turnover.

The firm also reported a 77% year-on-year rise in Q4 revenues, marking another year of growth.

The global digital media business started out in 2016 as Facebook page It’s Gone Viral and has since expanded to a team of 120, managing over 40 social media brands and generating in excess of 4bn monthly views.

Over the past four years, the business has grown its audience twenty-fold whilst operating over several social media platforms.

KOMI’s success has been further bolstered by two significant growth capital investments from BGF, who have invested over £10m over two rounds in November 2022 and then in July 2024.

These investments are being used to drive international expansion, strategic M&A, and talent acquisition.

In 2025, KOMI is setting its sights firmly on international markets, with plans already in place to establish a dedicated US team.

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Its in-house tool, KOMI Insights, harnesses real-time data from billions of monthly views to identify trends, optimise content, and deliver measurable results for clients, creators, and advertisers.

“Our mission has always been clear: to build the world’s most engaged digital audiences. This drives everything we do,” said group founder Andrew Trotman.

“By providing people with content they want to watch, in a place they’re going to watch it, while reacting rapidly to platform trends, we’ve been able to grow sustainably and continually expand our reach.”

Sam Lenehan, group managing director, added: “Our success is rooted in the structure and culture we’ve built across the business. 

“2025 will be a transformative year as we continue expanding internationally, strengthening our operations, and unlocking the full potential of the platform we have now built and tested.”

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