As the world gets to grips with the post COVID-19 landscape, big investment companies across the globe are all jostling for niches and leads that may develop in the future.
Whilst some industries took a hit during the pandemic, to the extent that they have struggled to recover, video technology has bucked the trend somewhat.
Recent reports have suggested that the video technology landscape across the globe is worth as much as 3 billion dollars, a figure that is set to continue to rise moving towards 2023.
How sustainable this is remains to be seen, as the need to be connected during the pandemic has waned somewhat as the world begins to recover.
Yet, there are very few sceptics within the video technology sphere, who believe this investment is a sign of a rosy future for all involved.
Despite being relatively slow to the draw in comparison to countries such as the United States and China, the UK is now starting to recognise and embrace the potential in video technology.
Landmark figures are being banded around by internal and external investors, heralding a new dawn for the video tech marketplace on British soil.
Much of the recent investment in the UK video technology market has centred around video editing applications and programmes, which are appealing to a mass audience.
Central to the pull of video technology apps is the versatility and flexibility that they offer to industries.
Having a mp4 editor, such as Movavi or Blender, can enable companies to connect with their customers and users more effectively, especially in the social media age.
Twitter, Instagram and TikTok have all become a huge part of the way in which products are advertised in the UK and companies are looking for video technology software to deliver their content.
Product mobilisation and increased audience appeal are two of the biggest benefits that an efficient video technology software agreement can offer companies, and footfall in the industry is rising exponentially.
Such is the relative success and notoriety the video technology industry is developing in the UK that plenty of big British companies and conglomerates are opting to invest big within the sector.
National security is often a key moot point for video technology as a whole, and the sums of money being banded around to protect the national interest are unprecedented.
The UK Government are working with a variety of UK based and international video technology providers to assist with the growing trends in deep fakes and fraudulent activity.
With the UK seemingly more receptive than ever to developing business trends and video technology becoming a huge part of daily life, British investment within the sector continues to rise.