An eCommerce firm which describes itself as ‘the internet’s department store’ has been acquired by Klarna.

London-based Nuji curated millions of products upon its platform, which had social and gamification at its core.

The site will now close and its technology and team join Swedish ‘buy now, pay later’ platform Klarna, Europe’s most valuable privately-held FinTech.

With 85 million shoppers, 200,000 retail partners and one million transactions per day, Klarna offers a wide range of products and services within payments, social shopping and personal finances.

Nuji was founded by Anton Meryl Nithianandan, Dean Fankhauser and Vincent Thome.

“The team has loved building a platform which helped millions of shoppers discover, curate and shop the best fashion and lifestyle products from across the web,” a statement on the Nuji website read.

“Alongside great search and recommendation technologies, easy filtering, beautiful curation and inspiring content, we brought together over 5,000,000 items and 10,000 designers from the best online stores, brands and boutiques.

“We are so pleased to have connected our amazing community with so many retailers, large or small.

“We want to thank all our users, curators, partners and retailers who have supported us along the way… you’ve all made Nuji such a special place.”