InvestmentRecruitment & HR

A HR tech company whose platform has attracted a host of blue-chip clients within its first year has raised £2m.

The investment  comes from Mercia’s EIS funds, the MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia and part of the Midlands Engine Investment Fund, and private investors.

The funding will enable Huler to further develop its employee experience platform and create at least 12 new jobs in the year ahead.

Huler acts as a ‘launchpad’, bringing together different programs, apps and content that employees require within a slick user interface that provides easy access and improves productivity.

The platform has already been adopted by clients including Travelodge, Centrica, EE, Qinetiq and St James’s Place Wealth Management as well as the US corporation Dairy Queen.

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Huler was developed by Nicky Hoyland, who had previously worked on the HR integration of Orange and T-Mobile following their merger in 2010 to create EE.

After being approached by a number of big companies to provide similar assistance, she set up her own consultancy firm advising and developing bespoke IT solutions for clients including Santander, L’Oréal, River Island and BT.

The business was backed from an early stage by serial entrepreneur Gareth Mobley, whose Stoke-based, tech-enabled fenestration company DW3 Products Group was sold to Masonite International in 2018, and who is now Huler’s executive chair. Huler currently employs 53 staff.

Hoyland said: “With organisations working hard to retain talent, improving the employee experience is a real priority. By bringing consumer-grade technology to the workplace, Huler aims to be the world’s most engaging and intuitive employee engagement platform.

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“This is an exciting time for us in our mission to revolutionise the future of work and we are pleased to welcome Mercia on board to support us in our goals.”

Kiran Mehta, investment manager at Mercia, said: “With flexible working and the war for talent, the market for HRtech is expanding rapidly. Huler simplifies life for employees and enhances engagement and productivity.

“Nicky and Gareth have built an impressive client base and made inroads into the US market within their first year. The funding will help them drive further growth in the UK and internationally. It’s a pleasure to partner with Nicky, Gareth and the whole Huler team.”