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Posted on January 9, 2017 by staff

How to create a professional business website for peanuts

Bespoke eCommerce websites are the domain of the big retailers – but Shopblocks is aiming to change that.

Founder Kevin Jones says that his platform, developed over five years, will allow small businesses to “create the look and feel of a £50,000 website without the cost”.

“Any large business wouldn’t dream of using a template for their website – they go to a company or designer and get something bespoke created,” he told a BusinessCloud roundtable.

“The temptation for smaller businesses is to use an eCommerce hosted platform, such as Shopify or BigCommerce, where they can self-service.

“But it’s dangerous to have a generic template website: you go on there as a shopper and something feels wrong – you don’t trust it.

“We’ve spent the last two years building a tool called Block Lab where you can go in and visually change the look and feel of your website in the same way that a web developer can do, but without writing any code.”

The 33-year-old, who is also the co-founder of Manchester digital agency Tecmark, said Shopblocks has got rid of themes and templates completely.

“The biggest mistake any business can make is choosing a look for their company which is off the shelf and not personal to them. Their website ends up looking generic – almost exclusively those websites fail,” he continued.