HeyFlow, a female reproductive health inclusion business, has become the founding investment client for Aer Venture Studios, a new SaaS impact-driven venture arm from Aer Studios.
Registered in Bristol, it aims to end the disadvantage for women in the workplace around reproductive health.
The majority-female startup says 31% of women experience severe reproductive health symptoms every year, and that 85% of women face at least four reproductive health conditions during their lives.
Meanwhile mothers see a 60% drop in earnings following their first child, compared to fathers.
HeyFlow transforms organisations through employee experience insight that reshapes workplace behaviour and fuels meaningful change for women’s inclusion, resulting in organisations retaining talent, promoting talent, boosting profitability and creating an equitable future.
Following its launch in 2023, HeyFlow has worked with progressive companies including Hitachi Vantara, BIMA and Digitas UK, providing insight into their female employee experiences, management’s ability to support at all levels, informing leadership gender inclusion strategies and empowering them to create change.
Aer Venture Studios has been launched by creative technology firm, Aer Studios, to help early-stage SaaS tech businesses with funding and creative tech expertise to accelerate their time to market. It aims to create meaningful digital experiences that have an impact on ‘people and planet’.
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The £235,000 investment will support the build and architecture of HeyFlow’s tech platform and employee insight product, enabling it to reach even more enterprise clients.
HeyFlow is now actively seeking an additional pre-seed investment of £250,000.
“We’re honoured to secure Aer Venture Studios’ investment and trust in HeyFlow’s vision,” said co-founder Sophie Creese. “Its backing is a testament to our early success and powerful validation of our mission to champion reproductive health inclusion and close workplace gender gaps.
“At a time where only a small percentage of investment goes to female-founded companies, Aer Venture Studios’ belief in HeyFlow sends a clear message that innovative, women-led startups are worthy of investment.
“Their support strengthens our ability to scale globally, and together, we’re set to shake up the future of work.”
Geoff Wells, director at Aer Venture Studios, added: “Our mission is to help organisations realise their vision for digital experiences that have a positive impact on people and planet.
“Our ambition and values are perfectly aligned with HeyFlow’s, making it the ideal collaboration and partnership. We are excited at the opportunity to bring the full force of our creative and technical talent in Aer Studios to realise HeyFlow’s vision and accelerate its impact.”