Nichols, the international soft drinks business behind Vimto, has partnered with THG, owner of online sports nutrition brand Myprotein, to launch Myprotein Clear Whey Protein Water.
The new ready-to-drink range is designed to tap into growing consumer demand for health, wellness and functional beverages.
Launching in September 2026, Myprotein Clear Whey Protein Water will be available in two flavours: Vimto and Raspberry Lemon. The new 500ml range will have an RSP of £2.99 and is sugar-free, low in calories and contains 15g of clear whey protein.
The firms say the product delivers all essential amino acids, while offering a lighter, more refreshing alternative to traditional milk-based protein drinks.
The companies first collaborated in 2021 when Myprotein first licensed the Vimto brand for its Vimto Clear Whey Protein range.
The Vimto flavour is now used in creatine, collagen, pre-workout and gummy products.
The firms say Myprotein Vimto Clear Whey is the UK’s number one-selling clear whey protein product in retail – hence the desire to bring the brand into the fast-growing ready-to-drink category.
Under the multi-year brand licence agreement, Nichols will manufacture and distribute Myprotein Clear Whey Protein Water through its established nationwide UK distribution network.
Andrew Milne, CEO of Nichols, said: “Functional drinks are currently one of the most exciting growth areas in soft drinks, as consumers increasingly look for products that combine great taste, refreshment and added benefits.
“Myprotein Clear Whey Protein Water has been developed to meet that demand, offering shoppers a lighter and more refreshing way to add protein into their day.”
Neil Mistry, CEO of THG Nutrition, added: “More and more consumers are looking to boost their protein intake, and functional drinks are becoming an increasingly important way for them to do so.”
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