FITFCK, a dating brand for gym enthusiasts, has won backing from gaming YouTubers Chaotic and SXVXN.

The London startup says the investment from the pair – real names Sam Harry and Martin Wood, respectively – will see it ‘enter the online content creator world’.

The two gaming creators boast a combined following of over three million subscribers and have amassed more than a billion views on YouTube. They have been joined by Ternion Capital managing director Edward Stubbings and online business mentor James Vogle.

FITFCK founder Jamie Wykes Hobday with Chaotic and SXVXN

FITFCK’s YouTube channel launched in November and will soon boast content relating to dating, training and its journey as a fitness startup brand. 

FITFCK connects like-minded gym lovers through fitness dating events and a soon-to-be-released iOS and Android dating app. The aim is to build an omni-channel community for dating, relationships, casual meets and friendships.

“I am really excited to play a part so early on in the growth of a branded platform with unlimited social boundaries and possibilities,” said Wood. “Having personally found success on social media, I  realise the value FITFCK can bring to the table.”

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Harry commented: “Moving FITFCK towards becoming an  omni-channel digital brand is a no-brainer in today’s society. I’m elated to be joining Jamie to support the build of a diversified online product suite. 

“Who knows, we could even head towards an intersection of gaming and fitness – the future looks very exciting.”

OnlyFans founder Tim Stokely recently invested in the company at a valuation in excess of £3 million. 

“YouTube is an extremely powerful way to build communities online. With Sam and Martin’s  guidance, I’m confident – not to mention extremely excited – that we will continue to build the  FITFCK brand’s online presence,” said founder Jamie Wykes Hobday.

“We’re excited for what the future holds for our brand. We’ll continue to establish extremely strong,  user-focused experiences for our community and being able to expand with such great minds  influencing our strategic decisions will set us up to ‘win’ content creation.”

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