Interest rate cuts have helped put early-career sales recruitment and training company Furza on course for a record year, the company has said.
The Bank of England lowered the base rate by 0.25% to 4% earlier this month, the fifth reduction since August 2024.
Furza’s chief executive Mark Rothwell said the cuts have helped spur companies to resume investing in entry-level sales roles as they prepare for growth.
The Salford-based business is on track to achieve revenues of £3m for the year to December 31, compared with £1.3m in 2024. In the six months to June this year, Furza almost doubled sales to £1.5m.
Furza was established in 2022 to help businesses identify, train and nurture the next generation of sales talent.
It manages the assessment and hiring process for clients, and through its academy runs face-to-face training and development programmes at its dedicated training facility.
“As interest rates come down, we see signs that the economy is picking up,” said Rothwell. “The first things to go in a tough economy are entry-level sales roles, but they are also the first to come back when things improve, as companies invest again to get ahead of the competition and develop their business as they see more green shoots of recovery.
“In addition, companies which had shed staff and outsourced their sales recruitment and training are turning to us as they recognise the strategic value in keeping these functions external, rather than bringing them back in-house.
“Our model not only prepares candidates to excel immediately in sales, but also enables companies to build stronger, more cohesive teams with higher retention rates, giving back valuable time to the business.”
Boohoo’s share price climbs as it reveals £175m refinancing deal
Furza, which is based at Bruntwood’s Riverside complex on New Bailey Street, has geared up for growth by recruiting four additional sales staff this year alongside Rothwell’s arrival as CEO and Richard Barnes as chief commercial officer. Its workforce now stands at 19.
The business, which is backed by private equity firm MonacoSol, has onboarded more than 45 new clients so far this year and has launched products to further fuel its growth.
It has also opened an office in Richmond, South London, to serve an expanding client base, increasing its national footprint.
Rothwell added: “While IT sales roles remain core to our business, we have secured new clients this year in sectors including legal, publishing, pharmaceuticals and manufacturing.
“We are seeing significant demand coming through for positions in account management, as well as for traditional sales development representatives.
“Clients routinely report that their Furza-trained hires outperform expectations. They say their Furza-trained reps arrive back in the office knowing exactly how to do their jobs, bringing both momentum and maturity to their teams.
“They return to their roles equipped with the clarity, confidence and capability to contribute immediately, hitting targets, closing deals and accelerating growth. Several have gone on to receive promotion within months of completing our programme.
“Running alongside our regular three-month academy programme is a new, intensive two-week course called Accelerate. We have also introduced a new AI training course, as well as bespoke programmes for companies and organisations to train their existing sales teams.
“The recent developments within the business have positioned us well for our next phase of expansion, with the right infrastructure and team in place to enable us to scale further.
“We have a clear vision – to build a business that finds and develops elite sales talent for high-growth companies. We’re proud of our team for their achievements and even more excited about what the future has in store.”
In addition to Furza, MonacoSol’s portfolio includes AP automation software provider Open ECX as well as cloud hosting, disaster recovery and cyber resilience technology company virtualDCS and recruitment vendor management platform Hiring Hub.
‘Double or nothing’: Manchester founder opens up on closing firm