The Insights Family has appointed former BBC executive Rachel Bardill to lead its marketing and partnerships team.

The Manchester-based company, which works with clients such as Amazon, BBC, Disney, Hasbro and Warner Bros, has established itself as a global leader in market intelligence on kids, teens, parents, and families.

The Insights Family was fourth on our MarTech 50 ranking in 2022, the highest-placed company outside London.

Bardill is an industry expert on children, teens, parents and families. She has led on digital product, app development, games, brand strategy and digital commissioning for some of the biggest media brands.

Much has evolved in the digital landscape in the last 20 years – and Bardill has led with a progressive mindset to remain ahead of the curve.

“Marketing and partnerships are such a key aspect of our new strategy, and Rachel is the ideal individual to inspire our expanding marketing and partnership team with her progressive thinking and significant experience,” said Nick Richardson, founder of The Insights Family. 

“Her appointment is a key component of the next stage of our growth strategy and evolution as we take all aspects of the business to the next level.”

Bardill added: “I have always had a strong belief that strategic success is borne from a strong understanding of your audience. Now more than ever, any brand and business needs to have a keen eye on this ever-changing ecosystem. 

“The Insights Family is in a class-of-one when it comes to research, data & insights, so it is a genuine thrill that I get to join the team to help build and grow the business. I can’t wait to get started.”

The Insights Family recently released its annual Future Forecast 2023 report, which predicts 12 key trends in the kids, teens, parents, and family universe to watch out for next year. 

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