Customer acquisition specialists for the legal sector mmadigital has appointed two product development experts to expand and strengthen its data, digital and tech capabilities.

Craig Beardwood joins as product head and Tom Fletcher as product UX designer and will work alongside mmadigital’s chief product officer Erin Short.

Beardwood has previously worked within the professional services and technology sectors, including roles at Slater & Gordon and WorkNest.

An experienced project manager and business analyst, Beardwood’s duties will include managing the internal CRM system.

He said: “I was looking for an opportunity to leverage my experience in the legal and technology sectors so was immediately attracted to mmadigital’s proposition.

“The company’s growth has been tremendous, and I look forward to leading our product advancements to build value and resiliency.”

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Tom Fletcher is a user-centred designer with over 13 years expertise in UX, UI, graphic, web and product design.

With previous roles at some innovative technology companies such as accessplanit, CANDDi and Kompli-Global, he will oversee redesigning the portal interface and its navigational architecture, and improving overall usability.

Fletcher adds: “mmadigital is on a clear trajectory to transform some of its operations and I’m thrilled to be part of a team that’s leading the way, at a time of such rapid change and growth.”

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Erin Short said: “Both Craig and Tom will play an essential part in enhancing our systems and digital technologies to ensure we have the right infrastructure in place to better serve our people and our customers going forward.”

The business was founded 10 years ago by Dez Derry as a digital marketing agency for UK law firms.

In 2017 he pivoted mmadigital into a customer acquisition business using tech and that’s when the growth really took off.

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