A business which uses technology and automation to help online fashion retailers create high-quality product videos has secured £300,000 in funding.
InHaus was founded by stylist Isabella Sumner and international fashion photographer Till Janz, who noticed that there was a gap in the market for a simple way for retailers to make impactful product videos.
Currently, only 15% of products globally have a video, despite these increasing conversion rates and minimising returns.
The software provides a low-cost solution which removes many of the complexities of video creation for retailers: they can take their own videos of products using smartphones then upload the raw footage to a cloud-based editing programme.
A major investor in the funding round was Solid Bond Capital following an introduction through the Exchange programme at Manchester development Enterprise City, which supports early stage tech businesses. The company has been a member of the Exchange programme for the past six months.
“By enabling online retailers to easily create product videos for all their items, we can support them in boosting sales and customer satisfaction,” said Sumner. “Fashion items tend to only have photos featured on the page, but video is much more persuasive.
“With our recent funding success, we are excited to increase access to quality product video creation so more retailers, both large and small, can enjoy the benefits it brings.”
Solid Bond Capital is a focused pre-seed investor, providing funding and support to start-ups, having invested £1m in Exchange member companies.
Shaz Sulaman, founder of Solid Bond Capital, said: “We are pleased to be able to back the team at InHaus as part of this funding round. High quality video production, at scale, is a significant challenge for retailers and the product the InHaus team is building will help retailers increase conversions, reduce returns, and provide a better experience for consumers.
“The team at Solid Bond Capital were impressed with how fit for purpose the product is for retailers which clearly comes from the founder’s deep sector expertise. We look forward to continuing to support the founders as they venture to make product videos standard with the fashion industry.”
Alice Pickersgill, community outreach lead at Exchange, said: “Isabella and Till’s vision is dynamic and forward-thinking, and we can’t wait to see where this new funding takes them over the next six months of membership on the programme.”