Posted on June 4, 2018 by staff

Facebook has lost 20 per cent of its teen users since 2015


Results from a new survey suggest that Facebook is no longer the dominant online platform among teens.

The Pew Research Center, which conducted the survey, reports 51 per cent of U.S teens now use the platform, down from 71 per cent in 2014-2015.

The survey also reports that only 10 per cent of teens use Facebook ‘most often’, preferring the increasingly popular Snapchat, YouTube, and Instagram platforms.

The center asked 750 people aged 13 to also found demographic differences between teens who use Facebook and household income.

Lower-income teens with a household income of $30,000 tend to gravitate more towards the platform.

Those from higher-income households were less likely to use it. Teens whose household-income exceeds $75,000 were almost half as likely to use Facebook (36 per cent).

The report follows news that Facebook is losing ground in overall internet usage.

Web traffic analysis site Alexa’s latest results show that Facebook, which was once the fourth ranked website in the world, was recently surpassed by content sharing website Reddit.

Reddit, which is considered a social network by the research, is only used by 7 per cent of U.S teens.

“Until recently, Facebook had dominated the social media landscape among America’s youth,” said the report.

“This shift in teens’ social media use is just one example of how the technology landscape for young people has evolved since the Center’s last survey of teens and technology use in 2014-2015.

“Most notably, smartphone ownership has become a nearly ubiquitous element of teen life: 95% of teens now report they have a smartphone or access to one.”Facebook losing hold of teen audience