Experian, the world’s leading global information services company, has joined forces with what3words.

Experian’s flagship address validation solution helps businesses worldwide to build a more detailed view of customers by validating, formatting and enriching addresses in real time at checkout.

Favoured by clients such as New Look, DFS and Yodel, the solution increases delivery success, boosts return on marketing investment, and streamlines check out experiences.

Customers also now have the option to supplement their exact delivery location by typing their what3words address into the search field.

This helps retailers and logistics companies with precise location insight from their customers for quick and efficient delivery, even in difficult to find locations.

What3words has divided the world into a grid of 3m x 3m squares, and given each square a unique combination of three random words, known as a what3words address.

Now, every apartment building entrance, tucked-away side passage and unaddressed new build entrance has its own what3words address.

Chris Sheldrick, co-founder and CEO of what3words, said: “There is a huge opportunity to improve the delivery experience with more accurate and easy-to-use location information, and our partnership with Experian will do just that.

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“Together, we’re enabling retailers to capture valid address and precise location information, enhancing business operations and customer satisfaction.”

Andrew Abraham, managing director of Experian Global Data Quality, said: “Inaccurate address and location information can cause serious disruption to both businesses and their customers.

“We recognise the importance of location accuracy for frictionless customer experiences, and partnering with what3words further helps our clients to achieve this.

“This collaboration gives our customers the exact address and the location information they need in a single, intuitive solution, enabling them to streamline their operations and deliver to the right front door every time.”