A London-based crypto stablecoin firm led by former figures at THG and Adyen has raised £16.3m seed funding.
Noah’s mission is to forge a global payment network which makes sending money across borders as easy as sending a text message.
The funding comes from LocalGlobe, Felix Capital, FJ Labs, plus leading angel investors including Joe Lonsdale (Palantir), David Helgason (Unity), Alexander Matthey (former Adyen CTO) and Tom Stafford (DST Global).
Traditional cross-border payments are burdened by significant limitations. Banks and large-scale FinTechs typically take 1-5 business days for international transfers, levy 1-4% in fees plus fixed charges, and are restricted by banking hours.
Funds often vanish into correspondent banking networks, offering limited visibility until they reappear days later.
Stablecoins, digital currencies pegged to stable assets like the US dollar or Euro, aim to disrupt this landscape. In theory they merge the reliability of fiat currency with the borderless agility of the internet and the security of blockchain.
They promise instant, 24/7, global, cost-effective, transparent and inclusive international transfers.
“Having seen Adyen’s growth firsthand, I recognise that stablecoins represent an even more profound shift,” said Thijn Lamers, a former EVP global sales at Adyen who has joined Noah as president. “Traditional processors optimise within existing constraints. We’re eliminating those constraints entirely.
“Our platform gives businesses the fastest, cheapest, most transparent way to move money globally and our mission is to make legacy cross-border payment methods look antiquated.”
In the past year, Stablecoin transfer volumes surpassed $35tn, more than doubling card network throughput and tripling 2023 figures. Monthly flows have surged to $4.1tn, and the market cap recently hit a record $238bn.
The critical need now is a frictionless way to integrate stablecoins into everyday commerce, making them accessible to everyone.
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Noah said it is already providing benefits to major clients across payroll, PSPs, neobanks and South America’s leading digital asset exchange.
“The rise of stablecoin represents a fundamental reshaping of global finance,” said Shah Ramezani, CEO and founder of Noah, who previously served as general manager Asia and head of commercial at THG. “We foresee an exponential acceleration, projecting a $2 trillion market by 2028.
“Our platform is building the vital infrastructure for businesses to fully leverage this revolution, making international payments as fluid as data transmission and equipping them for this profound evolution in how value moves.”
Noah has made strategic alliances with the likes of Circle and Paxos, amplifying its impact across critical business functions including remittances, enterprise-level payments and global aid — powering faster, fairer access to money for everyone from payroll teams to frontline responders and NGOs.
Elisabeth Carpenter, chief strategic engagement officer at Circle, said: “For too long, financial systems have failed the very people who need them most – from families in volatile currencies, to refugees without access to bank accounts, to NGOs slowed down by bureaucracy when every second counts.
“Stablecoins can help right these wrongs. They enable money to move instantly, transparently and across borders, even where infrastructure is broken or trust is scarce. We’ve already seen NGOs using stablecoins to deliver aid directly into the hands of those in crisis.
“Now we have the opportunity, the technology, the backing, and the impetus to build on that. Not just as a stop-gap, but as a long-term foundation for a more equitable financial system. This isn’t just innovation, it’s economic empowerment at scale; giving the world access to better money – and the stability, dignity and opportunities that come with it.”