Posted on May 19, 2017 by staff

Everton star Ross Barkley goes 360 thanks to Laduma VR


VR specialists Laduma have recreated a 360° view of Ross Barkley taking a free kick at Everton’s training ground.

Although not a regular free kick taker for his club, the midfielder shows how he deals with the pressure of performing at the highest level – and mobile and desktop viewers can watch every angle.

In partnership with Sure, Laduma has described the clip as a ‘genuine industry first’.

Laduma CEO, Ben Smith commented: “To team up with a Premier League star and a well-respected global brand to create a piece of VR that gives fans unique and privileged access to one of their heroes was a huge challenge.

“We are a company built on creating ground-breaking VR content and this project was interesting to us because it was a genuine industry first.

“Anyone who watches will get a glimpse of what it’s like to stand in the shoes of a Premier League footballer.

“Ross took a keen interest in the technology and the end result. He was fantastic to work with.’

Sure Brand Manager Claudio Bellen added: “We were delighted to partner with Laduma on this unique piece of content showcasing Ross’s free-kick technique from previous unseen angles.

“We hope football fans will enjoy this short edit of one of England’s young talents showcasing his skill level.”

Sure is an official partner of Everton FC.