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Thank you for joining us for the first episode of series 23 of Dragons’ Den.

Three out of four investments ain’t bad!

Jenna says she is getting annoyed at all the talk of making money.

She agrees to Gulshen’s offer as she believes in the mission. “That’s all I care about!”

Deborah says Gulshen has the perfect partner in Jenna and has never been more thrilled to not invest in a business herself.

Steve is out as he doesn’t have the experience needed to scale a franchise model. He says she will find someone willing to support a mission-driven business.

Jones agrees. Making money isn’t the object as the investor isn’t going to be taking dividends and everything needs to be reinvested.

“Sadly, that means I’m out.”

Touker is also out.

“Have you upped your price to £15k because you’re coming on Dragons’ Den?” asks Jenna.

Gulshen says she hasn’t.

Jenna says she doesn’t know anyone who has this kind of money to spend on a franchise.

Gulshen is willing to change the price, but Jenna just doesn’t see the numbers stacking up.

Gulshen has passion but says she needs help to scale the model.

The revenue can be £4-5k a month with four classes a week, she says.

Touker says: “So I can make 50k a year. My overheads would be 10k a year. It would cost me 15k up front. So a lot of it would be pro bono.”

Gulshen has generated £83k to date.

She says consultancies have advised her to charge £25k.

Hannah, Gulshen’s instructor, demonstrates a move with Jenna.

Gulshen takes the Dragons through some of the attacks she’s experienced and which caused her to take up self-defence.

Hannah is one of the franchisees.

Each franchise has been sold for around £3k but will cost £15k in the future.

Gulshen experienced intimidation as a pharmacist including hair pulls.

She says a woman is killed every three days.

Whole-day sessions are offered alongside a six-week programme that offers a variety of skills. The startup aims to drastically reduce statistics on violence against women and girls.

Active with franchises across UK, Ireland, Belgium and Australia already, she wants to place a female self-defence instructor in every town and city across the world.

She is seeking £25k for 10% of the business.

 

Former pharmacist Gulshen Bano is last to step into the ring with her women-only self-defence venture.

Strike Back is based in Birmingham and runs confidence-building self-defence courses and training for girls and women – taught by female instructors – from the age of ten.

“We’re a story, a culture, a movement… not just a plant drink.”

Deborah says other similar businesses might say the same and, as she prefers oat, she won’t be investing.

“We’ll make it away,” says Karmen in the lift.

“At the end of the day, nothing’s going to stop us.”

Jones: “There’s no real background here and you’ve come in at a £4m valuation.” He’s out.

Jenna is also out.

Touker respects the “personal mission” but isn’t convinced he will even get his money back and is out.

Deborah loves plant-based products and asks them to convince her to ditch oat milk for this.

 

Steve warns her “out of love” that the potential investment sounds too good to be true.

Karmen talks of her struggles and tribulations and thanks God for her drive.

Steve says the business is too early for him.

Karmen is a nurse and lost her mum in 2023.

She went into Yosef’s coffee shop with her brother and they got talking.

Karmen says she has a potential offer on the table of £2m at a £25m valuation.

Jones is sceptical – “It’s a business that doesn’t exist yet.”

Launched recently, The Original Teff-ly is available in original, a barista version, Teff-ly vanilla and a chocolate option. The drinks cost £2.98.

They want £100k for 2.5%!

A plant-based drink powered by an east African super-crop rich in protein, fibre, iron and calcium is the brainchild of two Leeds-based business partners.

Karmen Gadi and Yosef Brhane want to bring Ethiopian teff – which has an earthy, nutty taste – to the plant-based milk market and take on the power of oat milk.

Murat also wants to build one of the biggest voices on the internet and wants to partner with Steve for the media power.

He counter-offers 9%.

But Steve stands firm on 15%.

And Murat agrees! “Do you love it?” he asks.

“I do.”

“We have a deal!”

Steve also makes him an offer! He offers all of the money for 15%.

 

Jenna is out because even though she likes it, “it’s not perfect”.

Deborah Meaden says he has got “something” and will make him an offer.

“I’m surprising myself to be honest… but your valuation is crazy.”

She wants 12% for the money he asked for.

Jones owns Jessops and says they could do it themselves quite easily.

If he didn’t already have shareholders, he would offer to buy the business, take it in-house and give Murad a job as MD of its photo grouop worldwide!

“I think you’re exceptional as an individual.”

But he’s out.