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Published: October 16, 2025 at 9:02 pm
So what did you think? Who impressed you the most?
Leave a comment by clicking above.
In the meantime, read about a successful business from earlier in the series by clicking below – or see the previous investments made by Sara Davies, Peter Jones, Steven Bartlett, Touker Suleyman and Deborah Meaden.
BBC Dragon Sara Davies helps Good Wash Day smash sales records
Published: October 16, 2025 at 9:00 pm
He doesn’t mess about – he accepts the offers of Davies and Bartlett!
“£500k is the biggest investment we’ve ever had in the Den,” says Jones.
Published: October 16, 2025 at 8:57 pm
Sara Davies offers him the £250k for 1%!
Emma Grede says she can’t match that as she’d want 3% for £250k.
Peter Jones says he wants 3% advisory shares on top. “Not everyone is equal on that cap table… but it would be your shares so it doesn’t dilute the cap table and no one gets offended.”
Deborah Meaden wants 2% for the £250k.
Steven Bartlett also offers the £250k for 1%.
Published: October 16, 2025 at 8:54 pm
The business is set to turn over £1m this year and is targeting £6m next year.
“We’ve raised north of £5m so far,” says Francisco.
He says this is part of a larger fundraising effort of £4m. They are three-quarters of the way through.
“I don’t get out of bed for 1%,” says Touker. He’s OUT.
Does anyone thing he looks like Pep Guardiola?
Published: October 16, 2025 at 8:50 pm
He’s asking for £250k for just 1% of the business. Jones may have changed his mind!
Salons pay a rent for the machines which mix the colours, along with an iPad which can store customers’ colour profile.
It also reduces waste as salons right now throw out tubes which aren’t finished.
“When they see this, the salon owners get it,” says Francisco.
Published: October 16, 2025 at 8:48 pm
Francisco tells the Dragons it is his second hair colour tech business.
“I sold the first for £200m,” he says.
“Francisco, I want to invest,” says Peter Jones. “You can give me as much equity as you want!”
Published: October 16, 2025 at 8:46 pm
The final company featured in tonight’s episode is Yuv Beauty, a cutting-edge beauty tech company specialising in AI-powered hair colour technology and sustainability.
Yuv Beauty’s flagship innovation, the Yuv Lab, is a patented smart device system designed to transform professional hair colouring for salons.
CEO and founder Fracisco Gimenez tells the Dragons that the technology represents the future of professional hair colour.
Published: October 16, 2025 at 8:43 pm
Peter Jones was very touched by the pitch but feels it is very early and is OUT.
Sara Davies says as an investor she wouldn’t feel comfortable as an investor making money from people’s grief. But is quick to say there is nothing wrong with Jay making a good living from the business. She it OUT.
The other Dragons are also OUT.
“I believe in the business,” says Jay.
Published: October 16, 2025 at 8:38 pm
McGregor has voiced shows including Gogglebox.
She is looking to recruit a nationwide network of local cleaners.
She charges £110 for a one-off clean. “It feels very expensive to me,” says Davies, “if you’re getting a clean every month.”
Published: October 16, 2025 at 8:34 pm
TV personality Jaynika ‘Jay’ McGregor enters the Den seeking investment for her mobile grave-tending service Graceful Graves.
McGregor, who describes herself as a ‘presenter, broadcaster and content creator, admitted she started the award-winning grave cleaning and maintenance service ‘by accident’ after the death of her dad.
She said: “From tending my dad’s grave to building a community of care, it started in grief and turned into grace.
“I know that my dad would be beaming at the fact, that his first-born is on television doing something that honours him.”
She is looking for £70k for 10% of the business.
“That pitch was perfection,” says Grede.
Published: October 16, 2025 at 8:30 pm
Bartlett says she is one of the most resilient entrepreneurs he has ever seen – but it isn’t an investment for him.
Grede urges her to scale it down and go back to fundamentals.
The other Dragons are also out.
“Obviously I’m disappointed I didn’t get investment, but I’m hoping to price them wrong,” says Sarah Louise.
“I can see a path through to greatness for the business.”
Published: October 16, 2025 at 8:26 pm
Sarah Louise is hoping to turn a profit soon after years of losses.
Emma Grede says she “pitched it like a good un” and is an “incredible woman” but isn’t positive on the numbers.
“I genuinely believe there is a market for this product,” replies the founder.
The startup’s average order value is now £75, which has gone up recently.
The Dragons urge her to turn off the ads which bump up the cost of customer acquisition.
Published: October 16, 2025 at 8:21 pm
Sarah Louise says they are on track to sell 31,000 parcels this year and is targeting 100,000 by 2028.
She is looking for £100k for 10% of the business.
“That was a good pitch,” says Touker.
Published: October 16, 2025 at 8:18 pm
Next up is Sarah Louise Fairburn, a single mum-of-four from Lincolnshire and the founder of food and drink gifting business IMP & MAKER.
Writing ahead of her TV showdown she said: “Last year I received a call from someone claiming to be from Dragons’ Den, asking if I wanted to pitch to the Dragons.
“I thought it was a hoax at first before realising it was genuine. The offer was simple. Did I want to appear in the Den in less than a month’s time?
“I knew IMP & MAKER was part-way through a journey but I’ve always thought you regret the things you don’t do in life – so I said ‘yes’.”
Published: October 16, 2025 at 8:15 pm
Mrs Symcox says “it looks like a baby bonnet”. If she were a Dragon, she would be out.
Sara Davies likes the product – it will protect her hair! – but is concerned at the £50 price tag. The founders say the sweet spot might be £19.99. But Davies still doesn’t see it as an investment.
All the Dragons are out.
Published: October 16, 2025 at 8:11 pm
Deborah Meaden says she has a bag and an umbrella – so why does she need this?
Steven Bartlett tries it on. “You look ridiculous,” is the verdict from the Dragons.
“It’s a novelty hat,” says Touker Suleyman.
Emma Grede says: “You haven’t thought this through. It’s not a stylistic choice… it’s a novelty. You would pick this up at Disneyland.”
Published: October 16, 2025 at 8:08 pm
Innovative, sustainable rain and sun protection head wear brand, L’Hood, is first in the spotlight.
Co-founders Phil Moore and Carolyn Asome are pitching their alternative to an umbrella.
They want £150,000 for 15% of the business.
Published: October 16, 2025 at 5:13 pm
A flurry of deals between the makers of artificial intelligence tools and the companies which design and manufacture the chips which deliver computing power is concerning.
That’s the view of Bill Conner, president and CEO of Jitterbit, a Dallas-based automation platform with AI accountability at its core.
Last week OpenAI and AMD announced that they had signed a multi-billion-dollar chip deal that would give OpenAI founder Sam Altman the option to buy 10% in the chipmaker.
The latest deal is among a string of investment commitments which highlight the broader AI industry’s appetite for computing power as companies race toward developing AI technology.
Nvidia has also announced it would invest $100bn in OpenAI, forging a close alliance between two of the leading firms in AI.
With new alliances in this AI arms race, we have to consider the risks that this race brings, says Conner.
Published: October 16, 2025 at 4:42 pm
Risers:
Croda International – +7.08%
Wizz Air – +4.86%
Aston Martin Lagonda Global – +4.37%
Centrica – +2.79%
Coca-Cola – +2.59%
Oxford Nanopore is up 2.38%.
Fallers:
Whitbread – -9.62%
Anglo-Eastern Plantations – -3.73%
Travis Perkins – -3.43%
Admiral Group – -2.76%
ITV – -2.88%
Trustpilot is down 2.70%; THG is down 2.46%; and Kainos is down 2.30%.
Published: October 16, 2025 at 4:06 pm
Just seven months after securing investment from BBC Dragons’ Den star Sara Davies, entrepreneur Carla Saull has blown her sales projections out of the water.
Since the episode in which she pitched sustainable hair towel brand Good Wash Day aired at the end of February, Carla has matched the sales she achieved in her first three years of trading in just six months.
She has also recently stepped away from being a “kitchen table business” by moving into a new local office and warehouse space, and growing her team with new hires both in the UK and in Australia to support the brand’s international reach.
Carla credits much of her post-Den growth to her Dragon investor: “Sara has been an incredible mentor and sounding board. Her support, along with her team, has been invaluable, but most importantly, she lets me stay true to my vision.”
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