BusinessCloud’s stellar start to 2025 has continued with 74,500 unique users in April and a 5 per cent surge in newsletter subscribers.
The latest figures take the number of website visitors this year to 300,000 – compared to 159,000 for the first four months of 2024.
BusinessCloud now has readers in more than 100 countries and is looking to double website traffic in 2025 to one million.
One of the most popular stories was BusinessCloud and GM Business Growth Hub’s second annual ‘GM Rising Stars of Business’ list, celebrating 200 of Greater Manchester’s most exciting companies.
April also saw a 5 per cent increase in subscribers for BusinessCloud’s daily newsletter.
The figures follow a change in digital strategy and the recruitment of tech reporter Patrick Killeen in January.
BusinessCloud editor Jonathan Symcox said: “74,500 unique users is more than double the figure for April 2024 so we’re delighted by the numbers.
“However, it’s the 5 per cent spike in subscriber numbers that we’re really thrilled by.
“We don’t do clickbait but we know that a popular story could get thousands of hits from people who don’t subscribe to our newsletter.
“This means that that they might not come back to us tomorrow and the day afterwards.
“Subscribing to our newsletter cements our relationship and means they’re much more likely to read future stories and engage with us. That’s really powerful.”
BusinessCloud’s tech reporter Patrick Killeen said: “There’s no single reason for the website growth. We know what stories work for us so we upload more stories across the day and not just at 9am when the newsletter comes out.
“We’re really focused on our audience and we now have users in more than 100 countries around the world.
“BusinessCloud’s mantra is ‘tech insight with bite’ and that’s what we try and bring to all our stories.
“Clearly the UK is the biggest audience but we have a significant number of readers in the US and India. We really do have a global reach.”
Symcox said the record-breaking website traffic had contributed to a brilliant start to the year for BusinessCloud.
“More than 100 people attended launch event for GM annual ‘GM Rising Stars of Business’ and tomorrow we’re in Newcastle for an evening event with Dragons’ Den star Sara Davies, Greggs CEO Roisin Currie and Moja founder Sophie Milliken as part of Northern Leaders,” he said.
“We’re about to launch our Northern Leaders podcast and if that wasn’t enough I also won the BusinessCloud darts competition in April!”
Rochdale-based BusinessCloud is co-owned by Symcox and executive editor Chris Maguire.