The current market is moving to online spaces, and if your business is not exploiting that, it may be challenging to meet your customers’ needs. However, if you are mainly an online business, you understand approaching your marketing efforts. You will be thinking about things like a webpage, search engine optimization (SEO), pay-per-click (PPC), information, social platforms, outbound advertising and email.

You probably think that your marketing also needs to be online since your business and clients are online. While it might be true, it is not the only approach you should be relying on. One of the trends gaining more traction in recent times is companies starting to take advantage of offline marketing. 

ROI is notoriously difficult to quantify. Mostly, when people think of offline marketing, they think it is an insufficient and ineffective way of reaching their target audience. Luckily, the digital screen is a game-changer for any industry! If you want to avoid spending a lot of money on billboard ads or outdoor campaigns, there are hundreds of other options.

Online businesses can use digital signage as an offline medium. Simple to incorporate, inexpensive ($20 a month or less), provides maximum creative control without the increased advertising costs, and has a lot of staying power. Sixty-nine percent of users say digital signage is more impactful than videos on the Internet or Facebook. 

So, how can your company take advantage of digital signage solution such as to advertise offline as competition continues to rise with each passing day?

Install digital signage within the office business

How many clients, stakeholders, and shareholders pass by your workplace even if you are an online business? Never rely on them to visit your website or engage with you via social media or email. Hang it on the wall if you want to give people something to look at while waiting or heading to a meeting.

Digital signage in the office is remarkably straightforward. You are solely responsible for the content. There are a lot of different options to help present your company in the best situation possible. Having your content displayed over your walls is bound to capture attention. It is not an online form of advertising, but it can be pretty rewarding if you have sufficient foot traffic. 

Marketing from the inside

Outward-facing advertising is not the only use for digital displays. How about internal marketing? For example, sharing pictures with the team can increase motivation, or wishing a group member best wishes or sharing sales data can aid in getting things done. You can cover your office walls with digital signage, allowing you to make the most of your space and improve internal communication. What better way to share company content with your staff than to use a medium they are used to? Effective communication within the business can make a massive difference, especially when it comes to productivity. When every team member is well informed and knows what is going on, it makes work more comfortable, and they will understand what is required of them and feel that they belong. 

Local businesses

As we all know, some of the most successful marketing campaigns came from thinking creatively, including when Hotmail added a “refer a friend” tagline, Dropbox requested inviting a teammate, and Airbnb breached Craigslist.

To grow your online business, you often turn to “growth hacks” on the internet. An offline marketing strategy, however, may be the difference-maker. From this point on, it is easy. Sure, installing large subway billboards can be pretty expensive. However, digital screens in other areas are not compliant with this rule. 

When creating your adverts, you must observe your target audience closely. Where are they most of the time? What spots will attract the most attention? If you want a successful offline campaign, don’t underestimate the minor details. Once you have your location, go all in. There should be a slew of ads or testimonials displayed on every digital screen in every nearby coffee shop.

Engaging the audience 

Even when using offline digital signage, you stand a better chance to keep your audience engaged than if you were to rely on traditional static signage. Having something that only shows the same thing can never impact video and other graphic displays. Playing captivating content will create more attention allowing you to reach the goals you have set for your business. 

The use of digital signage can be a far more cost-effective approach to access your viewers if you look in the right places. Just because you are doing business online, it is not an adequate reason not to consider offline marketing methods. There is so much to gain if you use digital signage to gain new clients. You are good to go as long as you have the right software and understand how to implement your solution.

Partner content