A tech startup which is on a mission to drive up data literacy in businesses has raised £430,000 ($525,000) in pre-seed funding.

The Data Literacy Academy was founded by Greg Freeman, former VP Revenue at Kleene, to tech companies how to understand, communicate and drive decisions from the data they hold.

The company aims to help 10,000 businesses and their employees achieve data literacy by 2030.

The investment has been led by Haatch Ventures, with backing from Ufi Ventures.

Jason Foster, author of ‘Data Means Business’ and CEO and founder of Cynozure, has joined Data Literacy Academy as a non-exec director.

Freeman said: “Pre-seed funding is a hugely exciting time for any startup – it’s the launchpad from which the future can develop. Having the backing of industry heavyweights like Jason Foster gives me even more conviction in our mission to become the go-to educator for data literacy amongst business users.

£2.5m funding for premium podcast platform Auddy

“Data-led, data-literate organisations are the future of business, and we are proud to be helping them and their employees get there.”

Fred Soneya, co-founder and partner of Haatch Ventures, said: “Addressing the global skills gap is a priority for governments and organisations around the world.

“Initiatives like Data Literacy Academy are critical to driving positive change in this area, by making learning about data interesting and relevant. We look forward to supporting the business through the next phase of growth.”

Foster said: “As businesses become increasingly reliant on data to aid more accurate decision-making, data literacy is becoming the differentiator in achieving business success.

trumpet makes noise with £1.6m pre-seed raise

“Having worked with hundreds of businesses on their data strategies over the years, it is clear that real value can only come when employees know how to interpret, engage, and make decisions with data. Data Literacy Academy is supporting businesses to do exactly that, through a highly engaging, easy-to-use, and scalable platform.”