A Danish tech start-up has launched in the UK following £3.2m investment from firstminute Capital, the early-stage VC led by co-founder Brent Hoberman.

Founded in Copenhagen in 2018 by Mik Strøyberg, Good Monday has built a workspace management platform with an integrated marketplace of office services such as cleaning, coffee and lunch plus employee benefits including gifts, flowers, birthday cakes and yoga.

The platform provides a complete economic overview of how the office is run, effectively taking the infrastructure from co-working, making it digital and injecting it into private offices.

It has opened an office in Shoreditch, London with five employees and has its first UK clients on board.

“COVID-19 has changed the office space as we know it,” said Hoberman. “As lockdown eases, it will be more important than ever for office environments to offer something compelling enough to compete with the benefits of working from home.

“Such services – that help build a strong office culture and a more productive work environment – are the types of services that Good Monday’s marketplace unlocks.

“Good Monday taps into the same zeitgeist as co-working spaces, offering companies a headache-free office environment, but with a radically more sustainable and capital-efficient business model.

“We’re proud to back team Good Monday as they expand internationally to make office operations smoother, more transparent and fun.”

Existing investors include Creandum, Seed Capital and PreSeed Ventures.

“The current situation has been a huge challenge but most importantly it has validated exactly why our customers have chosen us,” said CEO Strøyberg.

“We started Good Monday in 2018 with the promise of full control, overview, and no long terminations periods. More than ever, we now see the true power of our easy-to-use platform, which really shows to free up resources for our customers to focus on other tasks than the workspace-related ones.”

With more than 150 clients in Denmark, including Just Eat, Good Monday has seen a 230% growth in revenue and a 430% growth in the number of customers.

The firm has now raised close to $7m in less than two years and will look to raise a Series A early next year.