Businesses have had characters and mascots fronting them for over one hundred years, with the Quaker Oats Man and the Michelin Man both emerging in the late 1800s. There have been various other iconic characters over the years too, such as Tony the Tiger and the Laughing Cow.
Until recently, though, the idea of bringing these characters to life was impossible. Now, with technological upgrades, it can be done effectively. This could soon lead to a new trend of business mascots interacting with customers during live streamed events.
Live Streaming Has Already Boomed in Business
Live streaming has already taken the business world by storm, and it has proven to be an excellent way for companies to connect with their clients. The technology first gained popularity in the entertainment market, where it was used to bring people closer to real-world experiences.
It exploded in popularity in the online casino industry first, where live roulette tables gave players a taste of dealer-led action from the comfort of their homes. Now, the category attracts a vast number of players, and there have been innovations in the titles available. Players can choose from classic games, along with live gameshows like Crazy Time.
With people growing accustomed to live streaming in entertainment and on social media, it was easy for the business world to integrate it. It has been particularly useful for SMEs who want to gain credibility and build trust with their clients.
Rise of Virtual Characters in Live Streams
Some businesses succeed with an enthusiastic and appealing person fronting them and showing up to the live events and in the marketing. Others use mascots and characters in their marketing that are designed to reflect the brand image.
Now, thanks to the rise of virtual integrations, it’s possible to have characters appear in live streams. VTubers, AI-driven avatars, and virtual influencers now attract millions of viewers. There’s a lot of evidence to suggest that people can get emotionally invested in characters that exist only on screen, provided they are engaging and interactive.
It’s possible for live streamers to talk on camera and have their facial expressions and voice translated to a virtual character in real time. This could be a game-changer for businesses that prefer to use a mascot in their marketing.
Virtual Business Mascots Will Be Able to Interact With Customers
In the past, characters and mascots have been useful for marketing for businesses. They have often portrayed the brand well or become positively associated with its products. However, customers have never been able to interact with them.
This could be set to change if businesses lean into the trend of virtual avatars in live streams. Businesses that use mascots could have them appear in front of customers in real time, answering questions and potentially boosting sales. Imagine being able to have the Michelin Man answer your questions in real time – it would be incredible.
Live events with virtual characters haven’t blown up in the business world yet, but they could be on the horizon. Thanks to significant upgrades in live streaming, it is now possible for brand mascots to be brought to life in real time.