My Digital, a leader in contractor payroll, is now targeting the national payroll market.
Founded in 2015 and based in Stockport, My Digital has spent a decade building deep, battle-tested expertise in high-frequency, high-complexity payroll.
Processing payments for more than 300,000 employees every month – with individual customers running pay for up to 10,000 workers in a single weekly run – the platform is now set to become a springboard for something bigger.
Dan Moss (pictured) – who joined the company when it was founded in 2015 and rose through roles spanning product design, head of product and COO, before becoming CEO in late 2024 – is leading that expansion.
With recurring revenue exceeding £3.5 million and accelerating cash generation, the business is preparing to launch its My Digital Payroll product to the broader bureau and accountancy market at Accountex in London this May.
Largest cloud provider in demanding niche
My Digital, third on our FinTech 50 ranking last year, currently serves umbrella firms and contractor payroll providers – and holds approximately 15% market share, the largest of any cloud provider in the sector by a meaningful margin.
Umbrella firms act as intermediary employers for contractors and freelancers, handling their PAYE tax and National Insurance on behalf of client businesses – a niche with specific compliance demands and punishing payroll volumes that most mainstream software is not built to handle. Umbrella companies operate on tight margins and low headcount at an extraordinary scale.
“We’ve done the hard stuff,” Moss said, explaining the logic behind expanding into broader payroll markets. “Weekly, high-volume contractor payroll is significantly more complex than monthly payroll cycles in most businesses. If you can do that reliably at scale, lots of those efficiencies translate into the bureau market.”
Since April last year, the company has been selling into the wider payroll market – competing with established names including Sage, Iris, Staffology, and BrightPay – targeting bureau and accountancy firms across the UK.
Accountex 2026
Accountex in London this May will serve as the formal launch moment for My Digital Payroll in the bureau and accountancy market. It is the first time the company will attend the event in years, and Moss describes it as a “punctuation mark” – a deliberate signal of intent to a new audience.
My Digital Payroll is a cloud-based PAYE payroll platform built specifically for bureaus and accountancy firms. It handles the full pay cycle – from AI-assisted data import and configurable approval workflows through to RTI submissions, pension auto-enrolment, and payslip distribution – within a single structured process.
The pitch to prospective customers is straightforward: take on more payroll clients without growing your team or your complexity.
The product was not built in isolation. Before a line of code was written, My Digital says its team spent considerable time talking directly to payroll professionals working in bureaus – the people who live with these systems every day. A consistent picture emerged: the market felt underserved, with existing providers failing to address the practical frustrations that define the job.
Fast and reliable data imports, structured workflow management, and support from people who actually understand payroll came up repeatedly as the areas where current solutions fell short. My Digital Payroll is a direct response to that, the firm says.
Meaningful AI
Moss is cautious about how the industry talks about AI. “You hear a lot about AI washing,” he said, pointing to businesses that rebrand basic automation as something more advanced than it really is. He says his firm takes a more practical approach: identify where technology can genuinely remove friction, apply it there, and reinvest the time saved into better client work.
That thinking runs through both how the business operates internally and how the product is built. On the operational side, the team has worked to strip out the manual processes and repetitive admin that quietly slow companies down – less about reducing the headcount, and more about freeing up the judgement and expertise that technology cannot replace.
In the product, My Digital has tackled the payroll workflow stage by stage, automating where it makes a meaningful difference. Automated client data import, for example, is already 95% faster than the manual equivalent – a tangible improvement for customers processing high volumes week in, week out.
The longer-term ambition is more streamlined still. Moss describes a future state – the “happy flow” – where a timesheet input moves through to a completed payment run without manual handling at each step. It is a direction of travel rather than today’s reality, but one the company is building towards deliberately.
“Repetitive admin disappears and people move into more valuable work,” he said. “Teams spending less time trying to force through a payroll run and more time dealing with complex cases and supporting customers – that’s better for the business and better for clients.”
Record revenues
The financial picture reinforces the growth story, with My Digital reporting record turnover.
“When your bank balance starts to build up, the shackles are off,” Moss said. “It changes your mindset to a growth mindset rather than a survival mindset.”
The company reached breakeven in early 2022, having landed its first meaningful-volume customer in 2017. That milestone, Moss says, was the real inflection point – more so than any funding round or product launch.
New markets, new technologies
Beyond the Accountex launch, My Digital is actively mapping the next phase of growth – new market segments and further technological investment are both on the roadmap.
“We’re looking at new markets we want to go into and new technologies we want to leverage,” Moss said.
“We have a clear sense of where we’re going – and the platform and the team to get there.”
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