On-premises food and drink order-and-pay application FETCH has appointed entrepreneur and investor Hamish Morjaria as chairman.

FETCH has been installed across restaurants, pubs, bars and sports stadiums. The startup says it is in progressive talks with global hotel groups about adopting the app. 

Morjaria has held senior leadership roles in global technology,  distribution, wholesale and retail companies for the last 20 years, and will aim to further catapult FETCH towards its Series A round. 

Morjaria, who was an early investor in the app, said: “What I really like about FETCH is it plays in a sector that is going through a significant period of disruption. 

“The traditional model for checkout is changing, and that’s across retail, hospitality, and food and beverage. 

“I think it’s relatively clear in a period of time that the traditional model – queuing up at a till point or hailing a waiter to pay a bill –  is going to change. 

“Technology will be the instigator of that change, which we’ve already seen with the likes of Amazon Go and the retail model in Apple shops. 

“People and large companies are trying to disrupt that model but only provide a piece of the solution, whereas FETCH has the whole package.”

The business went into overfunding within hours of its second Seedrs campaign going live, and is over 200% funded.

Morjaria added: “FETCH’s management team have a tremendous depth of experience in providing enterprise-class solutions, and their vision is very complete from the transactional side to tipping, splitting a bill; all of the things that people in the food and beverage, hospitality and retail industry are looking for and can be implemented very quickly.”