Love2shop, the UK’s market-leading multi-brand gift card retailer, has today announced a new strategic partnership with group payments pioneer Collctiv to launch its latest venture, Love2save.
Love2save is a brand new savings platform designed to simplify how UK consumers individually save money or pool money for shared collections. The platform empowers individuals or groups, whether friends & family or colleagues in the office, to seamlessly collect money together for important milestones.
Once savings goals are achieved, funds can be instantly loaded onto a Love2shop Digital gift card or Love2shop Holidays gift card, and then redeemed across an extensive network of household brands, including Tui, Jet2holidays, Currys, Marks & Spencer and many others.
Powering this new venture is Collctiv’s unique group payments technology. Since launching in 2019, Collctiv – a regular star of our FinTech 50 ranking – has become the UK’s leading group payments platform, handling over £130 million in payments volume and serving more than 2.3m users across 175 countries.
“We’re so excited for the launch of Love2save,” said Amy Newford, CEO and co-founder of Collctiv. “Not only has it been a pleasure working with the Love2shop team, but the chance to help the UK’s consumers more easily save for their future purchases has been amazing.”
Simon Birch, director of pre-payments at Love2shop, stated: “This is an exciting new venture for Love2shop and a natural extension of our 60-year heritage in Christmas savings. We know that customers value the ability to spread the cost of special occasions, and this new proposition will give them the same convenience and flexibility to save for events throughout the year.
“We have been delighted to partner with Collctiv on this venture. Their expertise in digital group savings and their understanding of how people save together has been invaluable in helping us bring this proposition to life.”
Collctiv and Love2shop previously collaborated in 2025, when Love2shop’s multi-brand gift card was successfully integrated into Collctiv’s ecosystem as a checkout option for group gifts and events.