Leeds United has announced a new multi-year partnership with trading and investing platform etoro.
Named the West Yorkshire club’s Official Trading Partner for the 2026/27 season and beyond, the collaboration includes Leeds United Women.
etoro will have a prominent presence at Elland Road on matchdays, with branding featured on pitchside LED boards, stadium screens and interview backdrops.
Supporters can also look out for various digital content throughout the partnership along with specialised fan activations.
etoro has always aimed to open up investing to more people, with a particular focus on women, who currently remain less likely to invest than men. Through its partnership with Leeds United and Leeds United Women, etoro hopes to use football’s reach to make investing more visible and relatable and help more women feel confident getting started.
Stephanie Wilks-Wiffen, director of marketing at etoro, said: “Leeds United has a passionate community of supporters in Yorkshire and around the world, and we are proud to become the Official Trading Partner of both the men’s and women’s teams.
“Football brings people together through a sense of community, which is central to etoro. We look forward to working with the club to create content and experiences that connect with supporters and make the world of investing feel more open and accessible.”
Phil Hardman, partnerships director at Leeds United Football Club, added: “We are excited to welcome etoro to the Leeds United family, as our Official Trading Partner, and especially looking forward to involving Leeds United Women in the new partnership.
“It will be great to see their branding around Elland Road on matchdays this season as we work and collaborate with the team at etoro on supporter engagements and engaging content.”
This new agreement adds Leeds United to etoro’s extensive sports sponsorship portfolio, which includes other Premier League sides, four leading Ligue 1 clubs and Premiership Men’s and Women’s Rugby.