News - SportTech

Fantasy Premier League gets AI-powered assistant managers

The Premier League has partnered with Microsoft on an ‘intelligence engine’ to transform how it ...

Wimbledon line judges ruled out after 147 years

For the first time in its 147-year history, Wimbledon has eliminated human line judges entirely as t...

Ipswich Town swaps Ed Sheeran for £1.5bn tech giant

Ipswich Town has confirmed that software vendor Halo will be its front-of-shirt sponsor for the 2025...

Roberto Carlos among Brazil World Cup winners to launch startup

A fan engagement platform powered by AI and co-founded by former Brazil World Cup champions Roberto ...

West Ham United signs global deal

West Ham United has announced a multi-year extension of its partnership with official Foreign Exchan...

HYROX and THG Commerce team up

THG Ingenuity’s complete commerce solution, THG Commerce, has launched a new direct-to-consumer (D...

Everton FC closes deal with Harry Kane-backed business

Events and hospitality ticketing platform Seat Unique has teamed up with Everton FC to become a foun...

Gary Neville launches Business of Football Degree at UA92

A new degree offering unique top-level insights into the football industry has been launched by Manc...

Listed M&C Saatchi bolsters Middle East presence with acquisition

Listed international communications firm M&C Saatchi has acquired United Arab Emirates-based Dun...

Ben Stokes-backed platform extends Lancashire CC partnership

Lancashire Cricket has extended its partnership with premium ticketing platform Seat Unique for a fu...

How the introduction of VAR technology has made online sports betting more exciting

The introduction of Video Assistant Referee (VAR) technology has been one of the most significant ad...

Wembley boost for Leyton Orient fans ahead of play-off final

Telecommunications giant O2 has completed a major upgrade to its mobile network in and around Wemble...

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