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Chelsea’s ‘borderless vision’ key to Circle deal

Chelsea Football Club has announced a landmark partnership with Circle Internet Group, Inc. The N...

Manchester City & PUMA break ground with ‘AI first’

Manchester City & PUMA have announced an ‘AI first’ with the reveal of the club’s 2026/27 ...

Leeds United tech partner hails ‘passionate supporters’

Leeds United has announced a new multi-year partnership with trading and investing platform etoro. ...

Bradford City’s Dashe deal ‘a first in English football’

Bradford City AFC has today announced a three-year partnership with Dashe, a real-time carbon data p...

‘Historic’ club Leeds in encrypted message deal

Leeds United has welcomed KChat, an encrypted messaging and community platform, as its Official Slee...

VPN to help keep Crystal Palace fans safe

Crystal Palace Football Club has announced a partnership with NordVPN which will see it become the c...

After Nottingham Forest lost to Leeds, who is Marex?

Marex was revealed as the front-of-shirt sponsor ahead of Nottingham Forest’s opening-day Premier ...

Easy to SumUp multi-year Newcastle United deal

Newcastle United has signed a multi-year deal with FinTech company SumUp as the club's Official Trai...

Liverpool FC clause could see 1892 Holdings take control

On Friday the news that a consortium featuring Amazon founder Jeff Bezos had taken a 30% stake in Li...

How football clubs are building digital fan ecosystems

The matchday experience has always been at the heart of football. However, for today’s clubs, the ...

BGF invests £20m in Urban Zoo to drive global growth

Sports technology business Urban Zoo has secured a £20 million investment from BGF. BGF’s inve...

Everton’s new sponsor CMC Markets closes on £2bn

Everton’s new front-of-shirt sponsor CMC Markets is closing on a valuation of £2 billion after it...

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