News - MarTech

FTSE 100 firm WPP sees share price hit amid AI challenges

Shares in global advertising powerhouse WPP took a significant hit last week, falling from 403.8p to...

How Liverpool businesses are winning with precision PPC management

Accessibility is key in today's fast-paced digital world. Pay-Per-Click (PPC) advertising has become...

Manchester’s Serotonin acquires Unparalleled as it preps for raise

Manchester-based Serotonin has acquired digital marketing agency Unparalleled, combining two big pla...

Carrie Rose-led Rise at Seven strikes Red Bull deal

SEO and advertising agency Rise at Seven has been appointed as Red Bull’s SEO agency on a multi-ye...

International CRO to drive global growth at MarTech 50 firm Vypr

Vypr has appointed Sam Gilding as international chief revenue officer as the Manchester-based produc...

VIOOH inks premium London advertising deal with Outernet

Global digital out of home supply-side platform VIOOH has announced a new programmatic partnership w...

Seedtag founders step aside for new CEO

AdTech trailblazer to lead expansion of Seedtag’s global Neuro-Contextual AI platform across CTV a...

Microsoft COO named WPP CEO after share price crash

The world’s largest advertising company, WPP, has named Cindy Rose OBE as the figure who will repl...

Brandtech appoints ex-Dentsu UK&I boss as CEO of Oliver

Digital-only marketing group Brandtech has appointed Angela Tangas as the new global CEO of Oliver -...

Forest founders launch ad network for mobility apps

The team behind Forest, one of Europe’s largest bike-share platforms, has launched admoai, the wor...

How £500 Star Wars freebie sparked Sky Sports host’s startup

A London-based platform spearheaded by a Sky Sports presenter is changing the dynamics of how influe...

Listed Dotdigital acquires Miami-based company for £25.5m

A listed SaaS provider of an all-in-one customer experience and data has acquired US-based Social Sn...

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