In-game virtual advertising platform Bidstack has appointed Camila Franklin as chief operating officer.
Current COO Lisa Hau will move to chief strategy officer position as the company, star of our MediaTech 50 ranking, plots expansion into the US with new funding.
Franklin joins with more than two decades of gaming, mobile marketing and advertising technology experience. She was previously COO at AdColony, one of the largest gaming monetisation platforms in the world with a reach of more than 1.4 billion users.
She has also held numerous leadership positions across the US and Latin America at companies such as Blaze, Navio Systems, Tira Wireless, Device Anywhere, Antenna Software and Moovweb.
Hau will now turn her full attention to strategy, corporate development and commercial partnerships.
“I am delighted to join Bidstack at such a pivotal moment in their journey,” said Franklin.
“My previous success in scaling revenue at AdColony demonstrates my ability to optimise operational performance in gaming environments, and I’ve been fortunate to grow within the space and watch gaming go from a niche medium only tested by a few, to a multi-billion dollar vertical that has plenty of growth ahead.
“Bidstack has an opportunity to be the market leader, and I’m looking forward to helping them reach their full potential.”
Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne and Doritos, and works with world-leading game publishers such as Codemasters and Take-Two Interactive.
Hau added: “We are very excited to have someone with Camila’s experience and proven track record. Attracting talent of her calibre is a testament to Bidstack’s leading position in the market.
“Her background and operational experience will be key to driving the company’s next phase of growth. With the strength of our recent hires, successful raise, and buoyant market activity in gaming and ad-tech it’s the perfect time for me personally to step into a more strategic role.”
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