Buy-now-pay-later (BNPL) provider Deko has appointed Joseph Tucker as its new chief financial officer.

He joins after holding various roles at NewDay, one of the UK’s biggest credit card issuers.

Tucker will continue Deko’s innovation journey that ultimately provides merchants with true multi-lender, multi-product consumer finance solutions.

Prior to joining Deko, he held several roles at NewDay, one of the UK’s biggest credit card issuers, specialising in investor relations, financial reporting, analytics and corporate strategy.

He was also central to the acquisition of Deko by NewDay in early 2020, an experience that has given him invaluable insight and knowledge of the business.

Tucker said: “I am very excited to join Deko at this point in its journey. We have a unique value proposition and a strong foundation from which to grow and execute our vision of helping consumers access what they want, when they want it, with a finance solution suited to their personal needs.

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“I firmly believe the business not only has a superior product, but that the technology behind it is agile and flexible, allowing Deko to make major inroads into the BNPL market.

“In so doing we have the power to transform consumer expectations of how they shop for and finance goods and services, as well as being a key strategic partner for merchants facing an increasingly volatile economy.

“Central to my vision of the role moving forward will be to ensure that the finance and central functions are at the heart of decision-making and operational efficiency.

Mark Dawson, CEO of Deko, said: “We are delighted to welcome Joe to the Deko team. Joe brings a wealth of company knowledge, business experience, and a successful career with multiple companies, not least his deep understanding of not just the consumer credit sector but Deko itself.”

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