Debenhams Group has introduced a new agentic AI system to manage sales, stock and pricing across its brands during peak season.
Developed by Peak – the Manchester AI firm acquired by UiPath this year – the tech is said to predict, guide and autonomously act on decisions – enabling much faster reactions as shopping behaviour shifts through Black Friday and into Christmas.
With the busiest trading period for the group approaching, it is expected to save the merchandising team’s time each month while significantly increasing the speed and accuracy of decision-making across the group.
Debenhams Group is home to PrettyLittleThing, boohoo, boohooMAN, Karen Millen and Debenhams.
“As a digital-first retailer, we’re embracing AI to make smarter, faster decisions that simplify our operations and enhance the customer experience,” said Dan Finley, CEO of Debenhams Group.
“This technology will transform how we manage stock and pricing – especially during the busy festive season – and help us continue to deliver great value and service across all our brands.”
Carbon3 to invest £1bn in sovereign UK AI infrastructure network
Richard Potter, CEO of Peak, added: “The future of retail belongs to intelligent AI systems – ones that will optimise decision making and take action alongside the business team.
“By bringing this level of agentic AI innovation to market, Debenhams Group is setting the benchmark for how technology can transform retail performance today.”