Birmingham Tech Week is partnering with AI-powered survey platform OPPi to collect and share valuable insights on three key topics during the 2023 event.

Billed as the UK’s largest regional tech festival, Birmingham Tech Week returns from 16th-20th October and will feature talks from tech founders, government officials and industry experts at over 25 events, with over 7,500 people expected to be in attendance.

OPPi recently laid foundations in Birmingham as part of its UK launch. It analyses and interprets structured responses and unstructured opinions around simple agree/disagree statements in real-time, generating comprehensive reports that illuminate key trends, sentiments, and preferences.

OPPi also allows respondent comments to be turned into further areas for exploration within a survey, yielding deep insights into audience sentiment. 

Since its launch in 2020, the platform has worked to empower a variety of organisations, engaging more than 70,000 people through over 300 surveys in countries across the globe, including Singapore, Australia and the UK. Thanks to the Global Entrepreneur Programme, the UK Government’s programme that helps high-growth companies relocate to the UK, OPPi was given the opportunity to bring its offerings overseas and is now poised to transform the landscape for anyone looking to gauge the pulse of the people.

After a successful trial working with TechWM at the West Midlands Tech Review, the tech duo has joined forces once more, this time for Birmingham Tech Week. Hoping to spark engaging discourse and insights that can be used to inform TechWM’s growth plan for the West Midlands tech sector, OPPi’s surveys will be based on the core model of TechWM; Connect, Amplify, Transform. 

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“The idea behind OPPi is to reshape the way businesses understand and engage with their audience – whoever that may be – with an end goal to facilitate constructive dialogues and generate actionable insights, driving inclusivity and collaboration,” founder Adrian Liew said. 

“Our work with TechWM at the West Midlands Tech Review gave us an idea of the kinds of insights we can gather and how vital they can be to understanding the wider ecosystem. 

“This is why we are so excited to be part of Birmingham Tech Week 2023 – the sheer number of people from such different backgrounds will be an amazing opportunity for us to shine a light on the topics that unite and divide us, as well as how people feel the tech sector can best move onwards and upwards.”

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Yiannis Maos, CEO of TechWM and host of Birmingham Tech Week, added: “We’re well aware of the value that surveys and data can hold when planning for growth, but the solely quantitative nature of survey results can often lead to conclusions being drawn rather than revealed.

“We used OPPi during the West Midlands Tech Review and saw first-hand just how valuable the sentimental nature of the insights was, and still is. With thousands of people set to attend Birmingham Tech Week, we can’t wait to harness the power of the audience’s voice and use it to inform our strategy for the future.

“I’m also thrilled to be shining a light on such an innovative platform which is proving just how valuable AI can be when used correctly. It really is a testament to how the tech of the future has the power to change the way we do things for the better… if done right of course.”

Birmingham Tech Week will be held at venues across the West Midlands, including HSBC’s HQ, The Bond Digbeth, The Exchange, and the ICC.

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