BGF has completed a £16.6 million investment in Workbooks, described as a ‘no bullshit’ customer relationship management (CRM) platform.
Workbooks, based in Reading, brings sales, marketing, customer support and commercial operations together in one system.
It serves hundreds of customers across a wide range of sectors in both the USA and the UK.
The funding will be used to scale go-to-market and product development, with a focus on deepening the platform’s integrated workflow across sales, operations and finance. Workbooks will also build on its growing presence in the US.
John Cheney, CEO of Workbooks, said: “Our mission is simple: give mid-market organisations an integrated platform that works the way their business works-without the complexity, hidden costs or bolt-ons that often come through alternative providers.
“BGF’s backing helps us move faster, while staying true to the customer-first philosophy that sets us apart.”
Jack Teasdale, investment director at BGF, said: “Workbooks has carved out a clear position in the mid-market with a platform that does more than sales CRM.
“Its onboarding model reduces implementation risk, and customers tell us the product is intuitive, flexible and easy to adopt. We’re excited to support the team as they scale.”
BGF is a minority shareholder in Workbooks and will also have a seat on the board.
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