Hillside Technology Limited, bet365’s technology business, has created Platform Innovation Hub – a new technology department focused on innovation and process excellence.

Platform Innovation has been charged with two key directives: to explore new technologies and identify whether they can make a meaningful, material, and lasting contribution to the platform; and collaborate with technology teams to establish ways in which successful processes can be integrated across its departments.

Platform Innovation will provide insight, expert guidance, tools and benchmarks, connecting people across the organisation and providing a space to experiment with new technologies and approaches.

“We’ve typically taken an internal approach to innovation,” said Alan Reed, head of Platform Innovation. “The strength of our product and the creativity of the people who engineer it, has ensured we’ve continued to lead the market. 

“Looking forward, we want to take the next quantum leap and doing so will require looking outward and exploring the new technologies and processes that exist outside of our purview.”

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Founded in 2000 in North Staffordshire, bet365 is the world’s largest online sports betting company. It employs more than 6,000 people, is live in 21 languages and serves over 80 million customers worldwide. 

Platform Innovation will start with a team of specialists from a broad technology church that will ultimately empower innovation. The team will be recruited from both inside and outside of bet365.

“We’re looking for free thinkers who excel at solving real world problems. People who can approach technologies like the metaverse, Bitcoin and ChatGPT without bias, pull them apart, and return with ideas on how they can disrupt our business,” added Reed.

“In addition to our internal and external recruitment, we will run a residency programme to immerse our people in a culture of innovation and determine how it can be driven into their departments.”

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