Amplience, a ‘headless’ content and commerce publishing platform, has raised £77 million in Series D funding.

Headless architecture is aimed at publishing dynamic content to any type of platforms such as websites, apps or messaging platforms without having to tailor it individually.

The London company has been backed by equity investment from Farview Equity Partners, a European growth equity investor, and growth financing from global investment firm Sixth Street. 

Existing investor Octopus Ventures also contributed to the capital raise.

The round, which brings total investments in Amplience to $180 million, will be used for continued expansion in the US and globally, and to support development and roll-out of its ‘Dynamic Commerce Experience’. 

This is on the back of more than 60% year-on-year growth in content management revenues.

“At Amplience, our vision has always been to empower commerce, marketing and technology teams to create digital experiences without limits. We give them the freedom to do more through better tools, more powerful APIs and performant content delivery at commerce scale,” said James Brooke, founder and CEO.

“As executive members of the MACH Alliance, we’re passionate about supporting our customers to make the transition to a microservices-based, API-first, cloud-native and headless commerce experience architecture. 

“To that end, we are doubling-down on product investment, and in scaling our global go-to market, customer success and expert services teams.”

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Amplience was founded in 2008 and aims to simplify how content and commerce teams at brands and retailers manage and deliver omnichannel commerce experiences. 

The company has experienced rapid growth in customers, partners, users and revenue and has further expanded into North America, EMEA and APAC.

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Guy Sochovsky, partner and co-founder of Farview Equity Partners, who recently joined the Amplience board of directors, said: “Farview focuses on investing in growth-oriented enterprise technology companies in Europe. Amplience’s mission to reimagine the commerce experience technology stack and user experience using a MACH approach aligns completely with our determination to invest in companies that are disrupting incumbent vendors and re-making the market.”