A new retail app linking the physical high street to digital opportunities has been backed by the founder of All Saints.

Stored is the brainchild of co-founders Danny Howe, former managing director of international payments business WorldFirst and Lee Hart, former UK general manager at global FinTech giant Fiserv.

Stuart Trevor, who founded All Saints in 1994, has also joined the advisory board supporting the app, which connects a brand’s physical and digital environments in one place. 

Trevor (below) previously headed up menswear at Reiss, while he is also a co-founder at fashion brand Bolongaro Trevor. His latest project is Impact Central, an entertainment-led department store which will house brands with a positive social or environmental impact. 

Impact will be immediately integrated with Stored, which has secured more than 350 partnerships with retailers pre-launch.

Stuart Trevor, All Saints

“I immediately understood the problem Stored is trying to solve,” he said. “As a retailer, I’ve known for years that consumers are taking pictures of things in my stores or saving screenshots online, which they use as reminders or to share with their friends and family, but I also knew they were doing it in systems which I had no visibility of or influence over. 

“So I had to focus on converting in-channel to remove the risk of losing the sale. My in-store teams would try to close a sale there and then, because if the customer left the store there was a good chance they wouldn’t be back. But that doesn’t always suit the customer or make for the best experience.

“Stored will help close these blind spots which retailers haven’t been able to reach before. Danny and Lee are visionaries in omnicommerce and their plans are very impressive. I’m delighted to join the Stored team, and I look forward to helping them deliver the full potential of their outstanding proposition.”

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The app is now available for download on iOS and Android on Stored has also recruited multichannel retailers to its pilot retail programme, allowing browsers and shoppers to add in-store products to their Stored basket via barcodes, QR codes and NFC tags.

Consumers can curate shopping baskets containing online and offline items from any retailer in one place and share them via social media and messaging. This is intended to combat the problem of multiple saved baskets across different retailers, with no need to screenshot items to come back to later.

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