The Insights Family has appointed Voxpopme co-founder Tom Williams as chief growth officer.

The Manchester-headquartered global leader in kids, teens, parents and family market intelligence says Williams’s arrival finalises its senior executive hiring.

Williams served as chief revenue officer at Voxpopme, playing an instrumental role in the video survey technology firm’s global growth until 2020. He later joined e-bate as CRO. He also founded Scaling SaaS Sales.

Clive Maudsley will transition into the role of chief operating officer while founder Nick Richardson moves to chief strategy officer following the appointment of Rachel Bardill as SVP marketing & partnerships.

The Insights Family was fourth on our MarTech 50 ranking last year.

“I met Tom in April 2021, and have got to know him well. I am pleased that he shared my vision for the future of the business and most importantly has the experience and skills to transform it into a global operation,” said Richardson. 

“Over the last five years we have transitioned from a startup to a scaleup, and now we need to evolve into a high-performance, fast-growth organisation which further establishes itself as the global leader through international expansion.” 

Williams added: “I have been fortunate enough to get to know Nick for almost a year now and always found his passion and excitement both inspiring and infectious. 

“Therefore, when conversations moved to joining The Insight Family journey, there was only going to be one answer. What Nick and the team have built so far is adding great value to an ever-growing global client base. 

“I look forward to working with the team here to develop our next growth strategies, and to contribute to achieving the company’s strategy of transforming how organisations leverage research, data and insights.”

The company has also promoted Tanya Sarakinis from commercial director to SVP business development, while George Sarakinis becomes SVP client growth, having previously held the role of client strategy director.

 Richardson added: “Tanya and George have played a key role in fulfilling our growth since they have joined the business and I very much look forward to achieving and celebrating our next growth milestones with them.”