Experienced tech industry veteran Karen Bach has joined Leeds-based outdoor advertising specialist 75Media as chair.
The appointment follows a seven figure investment in the firm last month from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II).
Bach brings three decades of leadership experience to the UK’s fastest-growing roadside media operator, having previously held board positions at 20 businesses, mostly in the international technology sector.
As chair, her role will involve strategic support, mentoring of the senior team, advice on governance and liaising with key stakeholders.
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“When I join a company, its people are always the key factor in my decision. You need to know it’s a team who can pull together when needed and where there’s trust – and also enjoyment,” she said.
“It soon became apparent to me that 75Media could offer all of that and more. The business is already doing great things, disrupting the sector while continuing to deliver a consistently high-quality service and products for customers.
“With the focus of Paul and the team on being tech-led, it felt like a very natural fit where I could offer support and advice as the company continues on its meteoric growth path and it’s a role I feel privileged to take on.”
Paul Inman, CEO and founder of 75Media, added: “Having such an experienced chair as Karen join us signals a pivotal point in our growth.
“We can already see how much she will help us with her inspiring tech insight, but also her vast experience helping businesses to scale up: she has a huge network of connections which can open more doors for us.
“I believe it’s always helpful to have someone on the board who isn’t involved in the day-to-day, who can take a step back and see the wider picture and challenge us on our ideas and thinking.
“It’s been a busy 2025 already with the launch of our proprietary AI software BOB 2.0 (Billboard Optioning & Booking system); the investment from Mercia; and the launch of Ignite, our membership programme for start-ups and scale-ups.
“Our focus is on developing groundbreaking technology for the sector, which can help democratise outdoor advertising for all. There’s undoubtedly even more exciting times ahead. We can’t wait.”
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