RetailTech firm Patchworks has raised £4 million funding to fuel growth and product innovation under new CEO Jim Herbert.

The low-code/no-code self-serve platform allows for the integration of eCommerce platforms such as Adobe Commerce, BigCommerce, commercetools, Shopify or WooCommerce with platforms like Oracle NetSuite, Linnworks, Sage Brightpearl, Microsoft Dynamics 365, PeopleVox and Lightspeed.

Since 2014, Patchworks has helped dozens of innovative brands create friction-free customer journeys, from athleisure brands such as AYBL and Gym+Coffee, to iconic beauty brands like Trinny London. 

It now boasts a portfolio of over 200 dynamic eCommerce customers, including major names such as Huel, Gymshark, Lounge Underwear, Castore, Cox & Cox and Simba Sleep. In 2022, Patchworks’ clients processed over 300 million transactions which is an estimated £2 billion worth of orders.

The new funding comes from growth equity specialists Gresham House Ventures – an existing investor – and takes total investment to £8.8m since its first round in August 2021.

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“Patchworks has had an amazing journey over the past two years,” said Simon Drane, chairman of Patchworks. “The investment from Gresham House Ventures has enabled the business to more than double recurring revenues, launch new products and win some amazing new clients. 

“We now have a clear vision as a board on areas that we need to focus on, and this new round of funding will enable us to deliver on those areas under the leadership of our excellent new CEO Jim Herbert.”

Grant Paul-Florence, director of investment at Gresham House Ventures, said: “Gresham House Ventures’ previous investment in Patchworks has played a significant role in supporting its recent growth and we are confident that the business can continue to go from strength to strength over the coming years as it grows its market share. 

“This latest investment will enable Patchworks to strengthen its product offering further and cement its position as a go-to provider for ecommerce businesses looking to achieve scale and seamlessly integrate their backend systems.”

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