Published: March 31, 2026 at 12:20 pm
WHOOP, the human performance company, has raised $575m in Series G funding at a $10.1bn valuation.
UK-based GP Bullhound took part in the round, alongside high-profile investors including Cristiano Ronaldo, LeBron James, Rory McIlroy, Niall Horan, Karen Wazen and Virgil van Dijk.
WHOOP is currently hiring over 600 new roles including an UK/EU marketplaces lead to drive eCommerce growth internationally.
The tech firm recently expanded its office in Limerick, Ireland, to further support its European growth.
The company will be using the Series G raise to fuel further US growth and international expansion across Europe, the GCC, Latin America, and Asia.
Will Ahmed, founder and CEO of WHOOP, said: “Our raise brings together the world’s most sophisticated investors, leading health institutions, and iconic global athletes behind the mission to unlock human performance and healthspan.
“We are building the personal health platform that people use to improve their health and livelihood.”