Maison Sport Group, which operates Europe’s largest ski instructor marketplace and Supreme Ski School, has reported a 34% year-on-year increase in booking revenue across the 2025/26 season and is on track to achieve full-year profitability.

The company facilitated more than 18,000 lesson experiences this winter, helping approximately 50,000 skiers and snowboarders get onto the slopes across Europe’s leading resorts.

The milestone comes amid a wider resurgence in winter sports participation, driven by growing interest ahead of the Milano Cortina 2026 Winter Olympics, alongside a surge in first-time skiers and snowboarders.