Two-time Olympic triathlon champion Alistair Brownless OBE has joined Redrice Ventures as associate partner.

He’ll be co-lead of the Redrice Sports Collective, partnering with former tennis star Andy Murray.

Redrice provides capital, advice and connections to early stage businesses.

Brownless said: “As a founder and operator myself I’ve learnt plenty about entrepreneurship. I’ve experienced the challenges that many founders face.

“Redrice now gives me the platform to sharpen and scale that work, and to learn from one of the best teams in the space while backing a new generation of founders who are building companies that genuinely change (and lengthen) people’s lives.

“Teaming up with Andy feels exactly right. Two Olympic champions united by the belief that movement and wellbeing should be accessible to everyone.

“The ambition for the Sports Collective is big, and I can’t wait to get started. Excited for what’s ahead.”